What motivates the head of the largest oil company? Just money? Multinationals dominate policy, media, and technology. What will it take to get these companies and their leaders to behave more ethically? It may come down to individual moral agency.
There’s no easy answer to all the struggles of advocacy, but many have written volumes exploring ways of doing things better. And right now, it needs to be better than ever. Advocacy groups just starting out — and those already established — should consider the following seven ideas distilled from a range of sources.